High / Low

Luxury fashion, dropped into the deep end of an American summer.

Chanel flats in a kiddie pool. Prada heels on a shag rug. A designer slip dress, knee-high stockings, and a $5 inflatable from the drugstore.

Lo-Fi Summer is a study in high and low — luxury fashion dropped into the most ordinary corners of an American summer, where the glamour and the kiddie pool are treated with exactly the same reverence. The tension is the point: the more out-of-place the designer pieces feel against the lemon tree, the linoleum, the plastic floats, the more alive the whole world becomes.

Shot across a 1970s Los Angeles home with its original charm intact — breeze-block walls, floral wallpaper, wood-paneled kitchen — the series leans fully into period texture and saturated afternoon light. Four styled looks move between the absurd and the aspirational, each built to make you look twice.

It's a campaign about not taking luxury too seriously — and about how the most striking image often comes from the least expected place.

Concept, direction & photography — Sara Schmidle