Clean 24/7 Mist

For Ready 24's launch of the Clean 24/7 Mist, I developed the campaign concept around a specific brand challenge: this was the brand's first product with a green label, after years of an all-blue identity. I built the entire shoot around establishing that green, setting it in a lush botanical garden where the plant life echoes the product's clean, natural promise and visually introduces the new color to their audience.

From there, the concept centered on the product's core experience: hydration, clarity, renewal. Minimalist styling and a calm, sunlit setting keep the focus on the mist itself and the feeling of using it.

I shot it for maximum versatility, delivering a full asset library from a single production: e-commerce on clean white, macro detail of the mist, in-use and lifestyle scenes, and solo skin shots, across both 35mm film and digital for a timeless-but-crisp finish.

Concept, direction & photography — Sara Schmidle (@saraschmidlephoto)

Model | Mia Rich (@miarichofficial)