Clean 24/7 Mist

For Ready 24’s launch of the Clean 24/7 Mist, I developed a concept that highlights the product’s core promise: hydration and cleanliness. The shoot was designed to feel refreshing, approachable, and effortlessly natural, with minimalist styling that keeps the focus on the product experience.

Set in a lush botanical garden, the model is surrounded by vibrant plant life, visually reinforcing both the clean-ingredient philosophy of Ready 24 and the rejuvenating sensation of using the mist. The setting, styling, and composition work together to evoke a sense of calm, clarity, and renewal—mirroring the simplicity and efficacy of the product itself.

To provide the brand with maximum versatility, I captured the product in multiple contexts: e-commerce shots on a clean white sweep, macro shots highlighting the hydrating mist, in use with a model, solo model/clean skin shots, and a variety of environmental and lifestyle scenes. This was Ready 24’s first product featuring a green label—historically their packaging had only been blue—so I intentionally emphasized the green aspect through the botanical garden setting, using lush plant life to echo the product’s fresh, natural qualities.

The shoot was executed on both 35mm film and digital formats to combine a timeless aesthetic with crisp, modern clarity.