For Donald Ross Sportswear’s Fall 2026 Collection, creative direction and full-scale production were led from concept through final delivery, translating the brand’s refined, sport-driven aesthetic into a cohesive visual campaign.

The production encompassed model casting and coordination, location scouting, prop sourcing, scheduling, on-set direction, photography, and video. Across two shoot days, nine complete looks were captured with three models, alongside a suite of video assets designed to support the collection across digital and marketing channels.

The final deliverables provided Donald Ross with a cohesive library of campaign-ready stills and motion, bringing the Fall Collection to life across a range of visual applications.

Concept & direction in partnership with Donald Ross · photography, production & direction — Sara Schmidle