For the launch of Spritz Society's Skinny Spritz, I partnered with the brand to build a campaign around the product's "skinny" positioning, bringing it to life in the most aspirational summer setting there is: retro Palm Springs.

Working closely with the Spritz Society team, we shaped a concept rooted in playful, knowing wit. A sunscreen tan line spelling out "Feeling Skinny!!" across a sunbather's back. A champagne tower built entirely of spritz, poured from the can. Mid-century pools, citrus trees, orange-and-yellow everything, all keyed to the product's color and its lighter-than-you-think personality. Every frame leans into the fun, effortless spirit of the drink.

I directed and shot the full launch package across a Palm Springs property, in ongoing collaboration with the brand on concept and direction: hero lifestyle imagery, product-in-hand and poolside scenes, group and solo moments, and detail shots. The shoot delivered both polished photography and short-form video clips, built for social and ready to carry the launch across paid and web.

Concept & direction in partnership with Spritz Society · photography & direction — Sara Schmidle